Which brand will get the most ad impressions from your new TV ad?

By now, you’ve probably seen a few TV ad spots in the news that make use of the same image and font for the TV ad and the ad copy.This means that, when you search for the ad on Google or any other search engine, you will find results from many of the brands mentioned.The ad copy is a bit […]

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Why chocolate is so addictive: A taste for the sweet spot

In this article I’d like to explore why chocolate is addictive.The word ‘ecstasy’ comes to mind when you think of a drug, but it is actually quite a complex chemical.We’ve already been talking about a couple of ways in which chocolate has been used to treat some conditions, but in a more recent study, we were looking at chocolate as […]

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How to use the new TV ad-skipping app and the new online TV ads that can help boost your sales

Posted May 10, 2018 07:24:40 The online TV ad market has been booming over the last few years.With the launch of several new online advertising platforms this year, there has been a steady increase in the number of ads that have been delivered through these new ad-skipping platforms.The most recent example of this trend is the launch last week of […]

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