TV advertising maker loses out to ad networks over price of ads

TV advertising makers are facing mounting pressure to lower their prices for advertisers.The ACCC has accused ad networks of using the system to artificially increase the cost of ad spots and advertising.In its report, the regulator said ad networks used a “robust” price-setting system that included “significant variation in the cost-per-spots that were charged”.The regulator’s report is the latest in […]

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