CBS: ‘Guerilla TV advertising’ for ESPN, Smart TV advertising is a $500 million investment

CBS News’ James Pindell reports on the “Guerillas” TV advertising blitz to promote the network’s new product, “Guerrilla TV,” in the fall of 2019.The ads, a mix of traditional and “guerrilla” elements, will feature the networks most famous stars, including Will Ferrell, Adam Sandler, Chris Pratt and Kate McKinnon, and the network is also spending millions of dollars to build […]

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How much money did Smart TV Advertising make last year?

Posted on Monday, July 15, 2019 16:39:17The number of advertisers in Canada spent more than $1 billion in the first half of this year, according to a new report from the Canadian Association of Broadcasters.The report said that $1.7 billion of that total went toward TV advertising, while $1 million went to Outdoor TV advertising.The $1,000 ad spent on the […]

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