When you search ‘Sky TV’ for the first time, you get a TV advert for Sky News and a Sky Sports advert for ESPN…

TV ads are a huge part of the advertising industry, and we’ve been using them for a long time. It’s a tricky one to understand. Do they really get paid for the advertising they deliver? Do advertisers actually get to use them? How much do they pay? We’ve been analysing these adverts for a few years now and it’s been interesting to see what’s really […]

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