How to buy advertising online with a TV adpax

You may have heard that the TV advertising market is changing dramatically.The industry is seeing a resurgence and companies are increasingly embracing new methods to create online advertising.With all that new technology in play, it’s important to understand the rules of the road.Here’s what you need to know about TV advertising, and how you can get started.What is TV advertising?TV […]

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When you search ‘Sky TV’ for the first time, you get a TV advert for Sky News and a Sky Sports advert for ESPN…

TV ads are a huge part of the advertising industry, and we’ve been using them for a long time. It’s a tricky one to understand. Do they really get paid for the advertising they deliver? Do advertisers actually get to use them? How much do they pay? We’ve been analysing these adverts for a few years now and it’s been interesting to see what’s really […]

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CBS: ‘Guerilla TV advertising’ for ESPN, Smart TV advertising is a $500 million investment

CBS News’ James Pindell reports on the “Guerillas” TV advertising blitz to promote the network’s new product, “Guerrilla TV,” in the fall of 2019.The ads, a mix of traditional and “guerrilla” elements, will feature the networks most famous stars, including Will Ferrell, Adam Sandler, Chris Pratt and Kate McKinnon, and the network is also spending millions of dollars to build […]

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