TV advertising maker loses out to ad networks over price of ads

TV advertising makers are facing mounting pressure to lower their prices for advertisers.The ACCC has accused ad networks of using the system to artificially increase the cost of ad spots and advertising.In its report, the regulator said ad networks used a “robust” price-setting system that included “significant variation in the cost-per-spots that were charged”.The regulator’s report is the latest in […]

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Which TV Ads Will You See? This Week’s Top 5 Ads by Popularity

The TV advertising market is booming, and it’s all thanks to big-name brands.In the first quarter of 2018, the top five TV advertisers spent $1.1 billion on ads across the industry, according to research firm Kantar Media.These five brands were the likes of Apple, Disney, CBS, NBC, and Comcast, which together accounted for roughly $1 billion of that total.In fact, […]

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