Why are companies like IKEA TV, Sears, and Amazon doing all this TV advertising?

Posted September 17, 2018 09:07:10There’s a whole lot of television ad dollars spent on TV and it’s hard to pinpoint exactly where they are spent.TV is a big part of the economy, but the market for TV advertising is also growing fast.According to the Advertising Council of America, in 2019, the total value of TV advertising in the U.S. will […]

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What if the Obama campaign didn’t even know what it was doing?

Democrats are taking aim at the White House over its handling of the rollout of its presidential ad buy.The ad buy — an effort to help fund a potential 2020 run for President — is the latest in a series of initiatives that have fallen apart amid growing questions about whether the White

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Which TV Ads Will You See? This Week’s Top 5 Ads by Popularity

The TV advertising market is booming, and it’s all thanks to big-name brands.In the first quarter of 2018, the top five TV advertisers spent $1.1 billion on ads across the industry, according to research firm Kantar Media.These five brands were the likes of Apple, Disney, CBS, NBC, and Comcast, which together accounted for roughly $1 billion of that total.In fact, […]

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