Why the best adverts don’t have to be paid for

The best ads are those that get you to click on them and that you feel are relevant to you, according to a study by advertising analytics company, Advertising Intelligence.In the research, which surveyed more than 3,000 people, Advertisers were asked to rank which ads they liked, and which ads were most likely to make you click on and buy […]

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Why the TV ads aren’t as good as the ads on the internet

It’s a bit of a mystery why some people are willing to pay a premium to watch a show on TV rather than watching it on the web, but if you ask most people it would be pretty easy to guess. But the reason why the TV commercials are getting less and less viewable online is that they’re getting so much […]

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