A network that offers cheap subscriptions to its millions of users through its sports channel, Sling, is offering them free of charge.
The offer will be available on March 15, and the company says it will work with advertisers and other sponsors to reach as many people as possible.
Sling TV is owned by Time Warner Inc. and includes the HBO sports channel as well as a variety of other sports channels.
The discount will offer the same discounts for all subscribers, including those who sign up for one-day free trials, as well.
The channel has had a strong summer of TV advertising, including an $18 million ad campaign for the NBA All-Star Game and a spot for the NFL All-22 films.
The channel also made a $3.5 million television ad campaign featuring the likes of Taylor Swift, Justin Bieber and Lady Gaga.