Toshiba TV advertising is a little like that: you can’t make it to the movies without a reservation, and there’s always a line waiting for you at the door.

The brand has managed to pull it off without a hitch.

It started by launching a series of ads on YouTube that have amassed over 1.5 billion views, and now it’s pushing them out to all its customers through its new ad network, Pay TV Advertising.

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