TV ads are a huge part of the advertising industry, and we’ve been using them for a long time. 

It’s a tricky one to understand. 

Do they really get paid for the advertising they deliver? 

Do advertisers actually get to use them? 

How much do they pay? 

We’ve been analysing these adverts for a few years now and it’s been interesting to see what’s really going on. 

So, for our first round of analysis, we looked at the ads in the top three TV channels on Sky News. 

Here’s the results:  The first thing to notice is that Sky News is clearly the largest channel in terms of number of Sky TV ads (and number of ads in all of Sky News’ channels). 

This is unsurprising, as Sky News has been one of the most successful channels in Sky News, having won the 2017 Sky News Triple Crown and the 2017 Channel 10 Triple Crown. 

But Sky TV is clearly not the only channel that gets paid for Sky TV adverts. 

The second thing to note is that ESPN is clearly on the other end of the spectrum. 

We’re not really sure why ESPN is so popular on Sky TV, but it’s probably a case of them having a bigger footprint in the UK than Sky News does in the US. 

For Sky Sports, we’re not sure why the BBC is so successful in the States. 

This may just be due to the BBC being a bit more upfront with its TV ad campaigns, and offering a wider range of advertising formats. 

In any case, we’d argue that Sky TV advertises to Sky News advertisers, and ESPN advertises on ESPN’s channels. 

Let’s see how the ads stack up. 

Top Three Sky TV Adverts for Sky Sports Adverts 1. 

Sky News (US)  1,000,000 advertisers. 

£2.40 per ad. 2. 

Sky Sports (UK) 500,000 advertisers £4.20 per ad 3. 

ESPN (UK, ESPN2) 1 million advertiser £1.90 per ad (or $2.30 per ad) 4. 

BBC (UK and Ireland) 800,000-1.5 million ad spend £0.50 per ad

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