Advertisers are making an aggressive push to sell their advertising on TV, with advertisers now spending up to $100 million per day in total advertising across TV platforms, according to new research.
Advertisers also are spending more than $200 million on TV advertising in the U.S. alone.
The research from Nielsen, which is based on the Nielsen Company data and a combination of Nielsen research and Nielsen Media Research data, shows that television advertising has reached $4.2 trillion dollars, up from $3.9 trillion in 2015, according the company.
In 2016, the TV advertising market was worth $3 trillion, but the research found that that figure had fallen to $2.9 billion.
Nielsen said that this year’s total TV advertising spending will be up only $300 million.
Nielsen found that TV advertising has grown nearly 7% a year in the past decade.
This year’s TV advertising budget is also higher than in 2015 because advertisers are spending on more advertising on more channels, Nielsen said.
TV advertising revenue is up by nearly $2 billion from 2015.
Nielsen found that the total ad spending is rising, while TV spending is falling.
The research found the percentage of total TV ad spending has grown from 36% in 2015 to 44% in 2016, which includes the rise of premium channels and digital channels.
That makes TV advertising a much more expensive business than in the early years of the Internet era, when TV was largely a digital platform.
In addition, the Nielsen research found a significant decline in the number of premium TV channels.
The number of channels is down by more than two-thirds, and that includes only the top four channels.
Nielsen also noted that the percentage spent on premium channels has dropped to 14.9% from 17.1%.