Android TV is finally here.
But what will it mean for the way we consume and watch our content?
Read More , or the Android TV platform, that Samsung announced today.
We’ll see if this is enough to make Samsung’s TV platform a viable option for consumers.
On one hand, Samsung’s announcement has some strong signals, pointing to a strong market opportunity for the platform, and promising a “major leap forward” in TV-related features.
However, on the other hand, the launch is also a reminder that the Android platform has been struggling with quality lately.
We’ve already seen Samsungs recent efforts to bring a wider range of Android TV devices to market.
We’ve also seen Samsung and LG introduce their own Android TV products that lack the standard Google TV interface, though LG’s offerings are still pretty good.
It’s also worth noting that Samsung has been making major investments in hardware to improve the experience for consumers, like the Galaxy S7 Edge and Galaxy S6 Edge+.
These investments are still well behind the iPhone, but it seems like the company is still in a position to provide some decent software that will benefit Android TV.
The biggest question with Samsung’s upcoming launch is what it will mean for Android TV as a platform.
Samsung’s current efforts have been focused on delivering high-quality, consistent, and high-performance experiences.
But is the Android ecosystem ready for this kind of level of performance and customization?
The Samsung Galaxy X series, which launched last year, is a good example of a device that is built around an advanced, Android-based OS that offers some great Android TV experiences.
But this isn’t a “one-size-fits-all” solution for Android.
The company is focusing on a wider array of devices and devices that are designed to run on Android TV, and that could mean that Android TV will become a much more important part of the Android OS experience for users.