The TV stations that make up the radio and TV stations now providing advertising to Brighthouse are looking to get into the mobile ad space, according to an article in The Wall Street Journal.
Brighthouse announced the move in a blog post Wednesday.
Brights, which is owned by CBS Corp., is one of the top 10 wireless advertising services in the country.
The company said it is looking to partner with advertisers on new and upcoming mobile ads and to build out Brighthouse’s mobile and online marketing platforms.
The Brights move follows other new TV stations like TSN and TSN Radio, both of which are owned by TSN, which announced earlier this year it would begin offering TV ads.
Brighthouses latest move comes as more and more of the TV industry is embracing the mobile advertising market.
As more advertisers are opting to partner more with brands and service providers, TV stations are also looking to expand their reach and reach their viewers through mobile ads.
For example, CBS, which has a big presence in mobile and TV, said last year it plans to launch a new mobile advertising platform for advertisers in the next year.