You know that old ad that says “buy this, then sign up for our new program?”
It’s probably been around forever, and it’s often the most memorable ad.
But if you’re thinking about making a splash with an ad on your own site, you may want to rethink that idea.
Here are some tips to help you get the most out of your ads.
Consider your audience The first step is figuring out how your audience will react to your ad.
In many cases, the most important step is understanding what your audience is looking for, according to David Erikson, CEO of online ad platform AdSense.
“We know the demographics that are buying and buying in general.
If you know what that demographic is looking to buy, you can target that group,” Eriksson said.
“You can target them to get them to go to the site.
Or you can put in a generic keyword, like ‘laptop’ or ‘laptops,’ or maybe you can even put in your own keywords.
But what you want to understand is how are people going to respond to that ad?
That’s what you need to know.”
Eriksons point of view is supported by other experts, who have been studying the online ad market for years.
“Online ad is growing at a very rapid pace.
The growth in the last few years has been phenomenal,” said AdSense Vice President of Marketing John Darnell.
“The average ad is getting around 20% of all online views, and ad buyers are spending a lot of time and effort on those ads.”
Erickson’s research has found that the average viewer spends roughly $5.10 per month on ads, but only 1.5% of ad buyers spend more than $50 per month.
“If you have something that can appeal to a very broad audience, you could probably do a lot with that money,” he said.
Choose a different keyword When you’re looking for keywords, remember the difference between a “buy” and a “sign up.”
“The buy” keyword is the keyword that’s most likely to show up on your ad, and the “sign-up” keyword refers to the people who are likely to buy the product.
For example, if you put “laptop” in the ad, people are likely more likely to go see your ad if it mentions a laptop than if it doesn’t.
But that doesn’t mean that people who don’t have laptops will see your ads if you don’t include the word “laptop.”
Look for keywords that work across platforms To help with your online ad strategy, try to target keywords across different platforms.
“A lot of times, we’ll use keywords on the front end of a landing page, and then we’ll also use keywords in the middle of a page or on the sidebar,” Ericksson said, adding that “it really depends on what your target audience is on the page or what the user is doing at the moment.”
For example: “Sign up for this product, or sign up to this site, and we’ll give you a link to the landing page that lists all of the products and services we offer,” he explained.
“So we’ll show that you can sign up and get the products or get the service.”
“Sign in, and you can go through a shopping cart or you can look at other products, and if you sign up, you’ll be automatically shown a link back to the page you came from,” Erikson said about using the same keywords for both your landing page and the sidebar.
Don’t pay too much for an ad You should pay about $10 to $15 per month for your ads, according in-site ad revenue analyst Ryan Rizzo, who’s worked with a number of advertisers.
But for a more ambitious ad, he recommends paying $1 to $2 per ad to get your ad on the homepage.
“For the big ads that are getting 10 or 15 times as much click-through as a typical click-to-buy ad, the revenue you’re getting is pretty minimal,” Rizzos said.
And because of the number of clicks your ad is going to get, you should be paying about $0.05 to $0,05 per click, according the AdSense site.
“In the case of big ads, I would recommend you’re paying $2 to $4 a click,” Ritz said.
Target keywords that are popular You want to focus on those keywords that people are searching for on Google or on other search engines.
“They’re the ones that will probably show up in search results that are the most popular, so you want those on your landing pages,” Erson said.
For instance, if your ad mentions “lounge furniture,” that will show up as a keyword in Google searches for “lover furniture.”
The exact keyword you