A new Aldi television advertising campaign for its regional brands has cost €300 million to create, a German company said.

The ad campaign was part of the company’s €3 billion €300 billion strategy to expand into Europe.

The advertising budget was €1.4 billion in 2020, the company said in a statement.

The company also said it will launch a new regional TV advertising platform later this year that will enable advertisers to target viewers to their geographic areas.

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